Splash is a platform that helps event marketing teams seamlessly launch and scale sophisticated event programs. I lead a team of 4 mobile developers to launch the Splash Host App that helped check-in over 100,000 guests during the Pope Francis' visit to New York City in 2015.
Splash needed help with their mobile apps that event planners use during events. Event planners needed a better way to check-in guests since smooth, timely, and accurate check-ins set a good first impression with guests and are critical in transforming event data into actionable insights.
In order to understand the nuances of the check-in process, I volunteered to work the door at 3 events before ever personally initiating any designs. Working the events helped me connect with the current event marketing teams using the app and really empathize with the issues they often experience in the field.
Originally, Splash maintained two separate mobile apps that weren't updated for months. After analyzing both apps, my team quickly realized that both apps were largely identical except for a few features and customizations. My team decided to combine the functionality into a single app to reduce development time and continued maintenance.
We know how busy our event planners are and wanted to make sure that the app always had a quick way to showcase event metrics at a glance. Although previous apps largely centered around just check-in, we wanted to make sure the new app made it easy to measure event success through the addition of the gallery and insights.
Splash has powered massive events for Budweiser, but the Papal Procession through Central Park was, by far, the biggest event to date. In order to make sure the app was prepared for such a large event, we spent a couple of weeks testing inside Central Park to make sure that offline syncing was seamless since data connectivity with so many people could become a real problem. The Splash team worked side-by-side with members of Mayor de Blasio’s administration, NYPD, TSA, and 125 volunteers to check-in over 100,000 guests during the Pope's visit to New York. Thankfully all the preparation and staff made the event a huge success, and the app had no trouble keeping up with the continuous check-ins.
I am so thankful for the opportunity to work with such an amazing group of individuals to pull off one of the largest events in New York City. Without the help of our team and the hundreds of volunteers, there was no way we could have succeeded in an event at this scale. Some other valuable lessons: